Privacy Policy
Effective Date: July 30, 2026
PrimeTier Home Loans respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information when you visit our website or submit an inquiry.
Information We Collect
We may collect information you voluntarily provide, including your name, phone number, email address, loan purpose, state, preferred language, preferred contact time, and any information you include in your message. We may also collect limited technical information such as your IP address, browser type, device information, and website usage data to improve our website and services.
How We Use Your Information
The information you provide may be used to:
- Respond to your inquiries.
- Evaluate your mortgage needs.
- Contact you regarding your request.
- Improve our website and customer experience.
- Comply with applicable legal and regulatory requirements.
Cookies & Analytics
Our website may use cookies and analytics tools to understand how visitors use our website, improve performance, and enhance the user experience. You can control or disable cookies through your browser settings.
Information Sharing
We do not sell your personal information. We may share your information with trusted service providers, lending partners, or affiliates when necessary to process your request, provide our services, comply with legal obligations, or protect our rights.
For clarity, mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
Data Security
We use reasonable administrative, technical, and physical safeguards to help protect the personal information submitted through our website. While we take security seriously, no method of internet transmission or electronic storage is completely secure.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external websites. We encourage you to review their privacy policies before providing personal information.
Your Choices
You may contact us at any time to request access to, correction of, or deletion of your personal information, subject to applicable legal and regulatory requirements.
Contact Us
If you have any questions regarding this Privacy Policy or the way your information is handled, please contact us using the information provided on our Contact page.
SMS Terms and Conditions
Upon opting in for messaging, the end user agrees to receive SMS communications from PRIMETIER HOME LOANS related to general communications and customer support. Users may opt out of receiving messages at any time by replying “STOP” or request further assistance by replying “HELP.” Message frequency may vary, and standard message and data rates may apply. If you have any questions or need assistance with our SMS services, you can reply “HELP” to any SMS message you receive or contact our customer support team directly at (313) 540-7540.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All stated categories exclude text messaging originator opt-in data and consent; such information will not be shared with any third parties.
SMS Opt-In Data: Mobile information, including phone numbers, SMS opt-in data, and SMS consent, will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except as necessary to provide the messaging service or as required by law.
